Sole traders and small business owners are often unsure on what makes a good logo, how to go about getting one, what to expect to pay and what to ask for in a designer.
Here is a checklist to make sure you are making an educated choice when choosing a designer.
- A logo should be as simple as possible and try to keep it at 2 colours
- Don’t use a photo – these are hard to see when shrunk and also cannot be a Trade Mark as it isn’t an original design
- If you are a small business, try and have your industry directly or indirectly represented in the logo e.g. Greenminded Landscapes
- Set a budget before approaching designers
- Expect to pay around $400 for just a logo design to up to $2,500 for a full branding and stationary design
- When choosing a designer ask what the fee includes i.e.
- Does it include the design files like Illustrator files? (this is handy in case you want to move designers)
- How many versions of the one logo do your receive? E.g. do you get a black and white version?
- Make sure you know how many revisions you can have with your designer before being charged extra
- How long will the logo take to be designed
- Don’t forget to Trade Mark your logo
Once you have a logo – here is a basic list of where your “logo should go”
- Stationary
- Business cards
- With compliments
- Letterhead
- Mailing labels
- Invoices/quotes
- Email signatures
- Website
- Signage
- Advertising
- Sales material and literature (online and print)
- Apparel e.g. t-shirts, caps etc
Feel free to add northridge creations to your list of possible designers. All the best with your logo!
Feel free to share your experiences with getting a logo designed.
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