Another set of marketing tips for you to implement in your business this week.
1. Find yourself a good graphic designer you can trust, this will ensure all your design will be consistent and your brand won't lose its power. If your ads look different to your website and your business card different to your flyer then people will be confused about your brand. This can cause a reduction in brand loyalty.
2. Do some Market Research. Use a free online tool to conduct surveys such as www.surveymonkey.com or Survey Gizmo to all your clients and prospects. Don't forget to offer an incentive like a double movie pass or a Myer voucher.
3. Have a unique message on your answering machine, leave a lasting impression. This could be a tip related to your field of expertise. If this isn't possible, then try having something different on your on hold message.
4. Ask a client today how you can help them for free. They will be shocked that you have offered this. Choose a client that has been with you the longest.
5. Write a letter to the editor of your local newspaper. Introduce yourself and talk about what you do. Then follow up with phone call and possible meeting. This will give you more of a chance of making it in the local paper than just sending a media release in.
Don't forget to check in for next weeks Marketing Tips.
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