Recently we discussed six great reasons why your company should have a blog. We now counter some of the objectives raised when developing a company blog and how to overcome the reluctance.
Despite these six very good reasons why companies should be blogging, the same 2 objections surface time and time again: » Read more: What is Stopping You from Starting a Blog?
There are a number of places to embark on your social media journey, but possibly one of the best bang for buck tools is a company blog. A blog by definition is a ‘web log’ or a self-published journal-style post on your website. Blogs are generally designed to display the most recent items at the top of a page, and written in a conversational, personal style, giving the author an authentic voice online. Blogs can offer readers the opportunity to comment on, and link to items.
» Read more: How to Start and Run a Successful Blog for Your Business
