Posts Tagged ‘small business PR’

Marketing Your Small Business for Dummies

August 1st, 2011 by Amanda Rose

Attract customers and ensure the ongoing success if your small business with this no-nonsense guide. Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share.

Small-business guru, Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

You can purchase Small Business Marketing for Dummies here.

Publicity Secrets Revealed – Why doing it yourself is easier than you think

March 4th, 2010 by Philippa Lowe

Ever sat in the Doctor’s waiting room, flicked through a magazine, spotted a competitor quoted in a feature and thought, “I should have been interviewed for that, our business has a far superior product/customer service/etc.”?

If you feel like the best-kept secret in your industry, and you want to stop communicating one-to-some and start sending your message to thousands, it’s time you had a look at generating your own publicity.

Let me share a few best-kept secrets that only PR pros know: » Read more: Publicity Secrets Revealed – Why doing it yourself is easier than you think

How to Pitch Your Business to the Media

February 25th, 2010 by Philippa Lowe

This article is what you should know about your business before pitching your story to a journalist (that no one else will tell you). 

There are a lot of reasons why people want to hear about your business, and they are all about those people – not you.

» Read more: How to Pitch Your Business to the Media