Recently we discussed six great reasons why your company should have a blog. We now counter some of the objectives raised when developing a company blog and how to overcome the reluctance.
Despite these six very good reasons why companies should be blogging, the same 2 objections surface time and time again: » Read more: What is Stopping You from Starting a Blog?
I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”
The reality is if your company provides unique products or services, you should be blogging. (And if your company doesn’t, you should probably consider a career change.) Of course, the overall return on investment on a blog will vary from business to business. But there are 6 fundamental benefits to corporate blogging that should not be overlooked:
» Read more: 6 Reasons Every Small Business Should Be Blogging
There are a number of places to embark on your social media journey, but possibly one of the best bang for buck tools is a company blog. A blog by definition is a ‘web log’ or a self-published journal-style post on your website. Blogs are generally designed to display the most recent items at the top of a page, and written in a conversational, personal style, giving the author an authentic voice online. Blogs can offer readers the opportunity to comment on, and link to items.
» Read more: How to Start and Run a Successful Blog for Your Business
