Recently we discussed six great reasons why your company should have a blog. We now counter some of the objectives raised when developing a company blog and how to overcome the reluctance.
Despite these six very good reasons why companies should be blogging, the same 2 objections surface time and time again: » Read more: What is Stopping You from Starting a Blog?
Identifying the types of Registrable Intellectual Property (“IP”):
Trade Marks – protect the special “signs” used to identify your business from others and are split into 45 categories for different types of goods and services, to allow the same sign to be used in different industries. “Signs” are extensive and can include words, letters, numbers, phrases, logo’s, images, packaging (and combinations of those) plus colours, sounds, smells, shapes and “movable” items (holograms & actions). » Read more: Simplifying Intellectual Property for your Business
Another set of marketing tips for you to implement in your business this week.
1. Find yourself a good graphic designer you can trust, this will ensure all your design will be consistent and your brand won't lose its power. If your ads look different to your website and your business card different to your flyer then people will be confused about your brand. This can cause a reduction in brand loyalty.
» Read more: Weekly Marketing Tips: Design, Surveys, Local Newspaper
I recently heard indigenous poet Samuel Wagan Watson remark: “I have plenty of flesh for my poem, but no bones”.
It’s an apt description that translates perfectly into successful writing for direct marketing of your business.
A strong promotional piece shapes the meaty information (the flesh) over a carefully constructed framework (the bones).
» Read more: The Flesh and Bones of Effective Business Writing
I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”
The reality is if your company provides unique products or services, you should be blogging. (And if your company doesn’t, you should probably consider a career change.) Of course, the overall return on investment on a blog will vary from business to business. But there are 6 fundamental benefits to corporate blogging that should not be overlooked:
» Read more: 6 Reasons Every Small Business Should Be Blogging
