A business image is made up of three main areas – your visual image, your sensory image and your subliminal image. Together these combine to produce the ‘feeling’ of doing business with your organisation. What kind of feeling do you want your business to convey - trustworthy, dynamic, modern, traditional, fast or caring for example? Continue reading
By far one of the funkiest ways to harness the ‘power of the people’ is via the web and mobile application called FourSquare.
Foursquare is a mobile-based startup that lets people "check in" at bars, restaurants, hotels and other attractions through their smartphone. They’re a leader in combining social networking with location, allowing users to earn discounts and prices for showing up at thousands of venues worldwide. Continue reading
So you’re thinking of starting a business? You’ve probably got a great idea, an exciting product or a service that your going to provide – the foundations of any good business, but what are you going to call it?
Like many start-up businesses you may consider mixing your name with your partner’s name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner) it says very little to your customers. Your business name should communicate what you ‘do’ or ‘how’ you do it. Continue reading