If Image is Everything – How do You Look?

Posted on August 12, 2010 by Tony Eades

Your image in the marketplace determines how people respond to your brand and creating the right first impression is vital to attracting long term customers.

A business image is made up of three main areas – your visual image, your sensory image and your subliminal image. Together these combine to produce the ‘feeling’ of doing business with your organisation. What kind of feeling do you want your business to convey - trustworthy, dynamic, modern, traditional, fast or caring for example? Continue reading →

Realise Your Bright Idea in 5 Steps – Presentation

Posted on August 2, 2010 by Amanda Rose

Do you have a Bright Idea? Or more than one? How do you know which one is worth keeping or exiting from?

Amanda Rose and Tony Eades presented on how to turn your bright idea into reality by in 5 steps at the Sydney Hills Business Chamber Breakfast. Now the secrets are available for everyone.

What’s in a Business Name?

Posted on July 25, 2010 by Tony Eades

So you’re thinking of starting a business? You’ve probably got a great idea, an exciting product or a service that your going to provide – the foundations of any good business, but what are you going to call it?

Like many start-up businesses you may consider mixing your name with your partner’s name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner) it says very little to your customers. Your business name should communicate what you ‘do’ or ‘how’ you do it. Continue reading →

Are your Website Visitors Contacting Your Business?

Posted on July 19, 2010 by David Lawrence

I subscribe to The Web Showroom blog and can't get enough of what they have to say. The latest instalment is an article on whether your website visitors are contacting your business and if not, what you can do to fix that. See below what David Lawrence has to say.

Continue reading →