People often say you should never mix business with pleasure – well, for small business I believe
there is an exception.
Your clients are most probably small business owners themselves and where do you meet most
of them? At functions, family events, friend’s bbq’s etc. Then once they become a client, if you
do a good job, they refer your product or services. Sounds alright to me.
It is at social events and life in general that you need to be the brand of your business and
promote yourself!
Here are some tips on how to mix business with pleasure.
- At parties etc, ask people what THEY do for business, no doubt they will then also ask
what you do. - Relate something in the conversation to your business e.g. if you are talking about makeup
and you are a beautician, mention how some of “your clients” have the same
problem with xyz…a smooth door opener to what you do. - Never be a salesman – this is a sure-fire way to annoy the hell out of everyone you speak
with and you will blow your chance of a sale and a possible referrer of your business. - Have a great first impression. Don’t leave the house in a sloppy tracksuit, you never know
when you will be talking about your business and people WILL be looking at how you
dress which will reflect the “quality” of your work. - Leave with a lasting impression and a business card. You can offer them a deal and
follow up with a call the next couple of days. - Send an email to all your friends and family, and mention something on your facebook
page, they may not know what you really do – you’d be surprised. - Last but definitely not least, carry business cards wherever you go. A great tip is to keep a
stash in your car/ute also just in case you do forget.
Try some of these things next function or gathering you attend.








