Website Statistics 101

September 22nd, 2009 by Amanda Rose 2 comments »

Do you know what is happening with your website? How many people visit? What they like looking at? What is not doing so well and what is?

So many sole traders and small businesses have a wonderful looking website but have no idea if it is working for them or against them. Have a great website without being able to track it is like having a Ferrari and not being able to drive it.

» Read more: Website Statistics 101

Why Do Small Businesses need Trade Mark Protection?

September 22nd, 2009 by Rebecca Stalenberg No comments »

Setting up a business can be a very exciting time but it can also scary at the same time! You might have heard of horror stories of businesses being told to change their name or stop trading.  By exploring the benefits of Trade Mark registration, you can see how trade mark can become a business asset, potentially saving you thousands of dollars and NOT letting your brand be stolen.

» Read more: Why Do Small Businesses need Trade Mark Protection?

3 Ways to Get Business Now

September 22nd, 2009 by Amanda Rose 2 comments »

Here are 3 ways to generate some business quickly:

1.     Email/Tweet/Facebook Friends and Family

Often our friend and family don’t really know what we do. So send them a quick email or post on your facebook page telling them what you do and that you are happy for them to forward your details onto other people who may be in need of your product/service.

2.     Follow Up Old Enquiries & Current Prospects

Look up all your enquiries and quotes made over the last 12months and those that didn’t convert, give them a call or email. Send them a “tip” on how your product/service can help their business.

3.     Current Clients

Create a special offer just for your current clients and have a cut off date to encourage quick action. Let them know that it is just for current clients – make them feel special

What have you done that has resulted in getting business in quickly?

Keeping Your Customers Happy

September 21st, 2009 by Amanda Rose No comments »

As the 80 – 20 rule goes, you get 80% of your business from only 20% of your customers/clients. So doesn’t it make sense to keep them happy?

It doesn’t have to cost you a fortune to look after your customers/clients and keep them coming back, just follow one or more of the following and you are on your way.

  • Call them back. That’s right, you’d be surprised how many people don’t call their customers back. Everyone likes attention and more so when they are requesting it.
  • Send cards. This could be a birthday card, Christmas cards or just simply thank you for being my client cards.
  • Client specials. It is cheaper to give your regular clients 10-15% off than to find new clients (and it also makes them feel appreciated).
  • Referral gifts. If a client refers someone, thank him or her. Send flowers, wine or whatever you think best suites, for if they have referred you once, they will do it again.
  • Treat them like new clients. Remember the excitement you get with a new client or customer? It is that passion that people are attracted to so keep it up even for the clients you have had for many years.

 These are very simple points and very inexpensive ways to keep your customers/clients happy and coming back time and time again.