I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”
The reality is if your company provides unique products or services, you should be blogging. (And if your company doesn’t, you should probably consider a career change.) Of course, the overall return on investment on a blog will vary from business to business. But there are 6 fundamental benefits to corporate blogging that should not be overlooked:
Another week or marketing tips for the small business owner. If you want more, don't forget to follow us for Daily Tips on Twitter.
1. When picking a business name, make sure the URL is available also. Also, this is the time to consider whether your name is going to conflict with someone's Trade Mark.
Yes it sounds too good to be true but it isn’t – you can market your business for free. This is great for businesses of all sizes and especially helpful for start ups and small business owners.
Here are 10 ways to get you marketing your business without investing anything but some of your time.
There are a number of places to embark on your social media journey, but possibly one of the best bang for buck tools is a company blog. A blog by definition is a ‘web log’ or a self-published journal-style post on your website. Blogs are generally designed to display the most recent items at the top of a page, and written in a conversational, personal style, giving the author an authentic voice online. Blogs can offer readers the opportunity to comment on, and link to items.
Due to the overwhelming popularity of our 10 Free Australian Directories to List your Business, we have created a list of 10 more Directories you can list your business.
Don’t forget to have your ABN, contact details, a paragraph on what you offer and a 2 line summary ready for the listings. You should also have a list of keywords that are related to what you offer. Continue reading