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6 Reasons Every Small Business Should Be Blogging

February 10th, 2010 by Jillian Kingsford Smith

I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”

The reality is if your company provides unique products or services, you should be blogging. (And if your company doesn’t, you should probably consider a career change.) Of course, the overall return on investment on a blog will vary from business to business. But there are 6 fundamental benefits to corporate blogging that should not be overlooked:

How to Start and Run a Successful Blog for Your Business

February 3rd, 2010 by Jillian Kingsford Smith

There are a number of places to embark on your social media journey, but possibly one of the best bang for buck tools is a company blog. A blog by definition is a ‘web log’ or a self-published journal-style post on your website. Blogs are generally designed to display the most recent items at the top of a page, and written in a conversational, personal style, giving the author an authentic voice online. Blogs can offer readers the opportunity to comment on, and link to items.

Another 10 Free Australian Directories to List Your Business

February 2nd, 2010 by Amanda Rose

Due to the overwhelming popularity of our 10 Free Australian Directories to List your Business, we have created a list of 10 more Directories you can list your business.

Don’t forget to have your ABN, contact details, a paragraph on what you offer and a 2 line summary ready for the listings. You should also have a list of keywords that are related to what you offer. » Read more: Another 10 Free Australian Directories to List Your Business

10 Link Building Tactics to Improve Blog Search Engine Rankings

November 9th, 2009 by Amanda Rose

“Content is King but only if you promote it. It’s important to realize that no one will know to link to your latest and greatest blog post unless they know the content exists in the first place.” Top Ranking Blog

I have just been reading the blog post “25 Link Building Tactics to Improve Blog Search Engine Rankings” and have picked out the top 10 relevant tactics and added a few extra tips just for small business owners in Australia.