You cant talk marketing at the moment without mentioning the “F” word. And by that I mean Facebook.
The vast majority of people – over 70% in fact – maintain a presence on Facebook, and now if you have a business, you should consider creating a Fan Page. So what’s a Fan Page? Facebook originally created Fan Pages to allow celebrities and large corporations to connect with more people. After all, your personal profile only allows you to connect to 5,000 of your closest friends! However ‘stars’ like Ashton Kutcher and Kevin Rudd have hundreds and thousands of followers.
Here are some pros and cons for creating a Fan Page: » Read more: Do You Need a Facebook Fan Page for Your Business? Part One