‘Online’ category

Are your Website Visitors Contacting Your Business?

July 19th, 2010 by David Lawrence

I subscribe to The Web Showroom blog and can't get enough of what they have to say. The latest instalment is an article on whether your website visitors are contacting your business and if not, what you can do to fix that. See below what David Lawrence has to say. 

» Read more: Are your Website Visitors Contacting Your Business?

Digital First Impressions – The Importance of Consistent Branding on Social Media

April 6th, 2010 by Jillian Kingsford Smith

If I were to ask you to think about the saying, “you only get one chance to make a first impression” and visualize it playing out between two people, many of you will form a picture in your mind of two people physically meeting for the first time.

Maybe you get a picture of two people shaking hands for the first time, or hear the small talk as they greet each other or maybe you imagine the interaction going smoothly or poorly. No matter what you see, the vast majority of you when asked to do this exercise will think in physical dimensions – you will picture two people physically meeting for the first time. » Read more: Digital First Impressions – The Importance of Consistent Branding on Social Media

Do You Need a Facebook Fan Page for Your Business? Part Two

March 18th, 2010 by Jillian Kingsford Smith

Last week we detailed several reasons for a business to develop a Facebook Fan Page. With over 350 million ACTIVE users on Facebook at any given moment, you can imagine that the potential to tap into this market is enormous.

But I often consult to clients who have either been advised or started a Facebook page and then wondered why it hasn’t worked. » Read more: Do You Need a Facebook Fan Page for Your Business? Part Two

Do You Need a Facebook Fan Page for Your Business? Part One

March 11th, 2010 by Jillian Kingsford Smith

You cant talk marketing at the moment without mentioning the “F” word. And by that I mean Facebook.

The vast majority of people – over 70% in fact – maintain a presence on Facebook, and now if you have a business, you should consider creating a Fan Page. So what’s a Fan Page? Facebook originally created Fan Pages to allow celebrities and large corporations to connect with more people. After all, your personal profile only allows you to connect to 5,000 of your closest friends! However ‘stars’ like Ashton Kutcher and Kevin Rudd have hundreds and thousands of followers.

Here are some pros and cons for creating a Fan Page: » Read more: Do You Need a Facebook Fan Page for Your Business? Part One

What is Stopping You from Starting a Blog?

February 17th, 2010 by Jillian Kingsford Smith

Recently we  discussed six great reasons why your company should have a blog.  We now counter some of the objectives raised when developing a company blog and how to overcome the reluctance.

Despite these six very good reasons why companies should be blogging, the same 2 objections surface time and time again: » Read more: What is Stopping You from Starting a Blog?