‘Online’ category

10 Things That Should Never Appear on Your Website

August 30th, 2010 by David Lawrence

Given the rapid pace with which things change on the internet, it is not uncommon for techniques or devices that were once regarded as best practice to quickly move to being considered worst practice. Outlined below are examples that we believe in the vast majority of cases will decrease, rather than increase, a website's chance of success: » Read more: 10 Things That Should Never Appear on Your Website

Never be Narrow-Casted Again

August 18th, 2010 by Jillian Kingsford Smith

I recently spent the day with the amazing team from the RedKite Foundation discussing social media strategy. Yes… a blatant plug, but they deserve it!

We covered a lot of ground, but their CEO, Jenni Seton posed a very interesting question that I felt was worth exploring. The question went along the lines of figuring out how to remain relevant in a time when people tend to be narrow-casting. » Read more: Never be Narrow-Casted Again

Harness the Power of the People with FourSquare

July 30th, 2010 by Jillian Kingsford Smith

By far one of the funkiest ways to harness the ‘power of the people’ is via the web and mobile application called FourSquare.

Foursquare is a mobile-based startup that lets people "check in" at bars, restaurants, hotels and other attractions through their smartphone. They’re a leader in combining social networking with location, allowing users to earn discounts and prices for showing up at thousands of venues worldwide. » Read more: Harness the Power of the People with FourSquare

Are your Website Visitors Contacting Your Business?

July 19th, 2010 by David Lawrence

I subscribe to The Web Showroom blog and can't get enough of what they have to say. The latest instalment is an article on whether your website visitors are contacting your business and if not, what you can do to fix that. See below what David Lawrence has to say. 

» Read more: Are your Website Visitors Contacting Your Business?

Digital First Impressions – The Importance of Consistent Branding on Social Media

April 6th, 2010 by Jillian Kingsford Smith

If I were to ask you to think about the saying, “you only get one chance to make a first impression” and visualize it playing out between two people, many of you will form a picture in your mind of two people physically meeting for the first time.

Maybe you get a picture of two people shaking hands for the first time, or hear the small talk as they greet each other or maybe you imagine the interaction going smoothly or poorly. No matter what you see, the vast majority of you when asked to do this exercise will think in physical dimensions – you will picture two people physically meeting for the first time. » Read more: Digital First Impressions – The Importance of Consistent Branding on Social Media