Publicity Secrets Revealed – Why doing it yourself is easier than you think

Ever sat in the Doctor’s waiting room, flicked through a magazine, spotted a competitor quoted in a feature and thought, “I should have been interviewed for that, our business has a far superior product/customer service/etc.”?

If you feel like the best-kept secret in your industry, and you want to stop communicating one-to-some and start sending your message to thousands, it’s time you had a look at generating your own publicity.

Let me share a few best-kept secrets that only PR pros know: Continue reading

How to Promote Your Business in the Media using PR

How can you shine a light on your business without spending vast sums of money on advertising? Well, a good way to build your brand awareness is through Public Relations, by getting free editorials on your business. The advantage of editorials is that they cost less and are more credible and engaging than adverts as they are under the by line of the journalist.  Continue reading