Ever sat in the Doctor’s waiting room, flicked through a magazine, spotted a competitor quoted in a feature and thought, “I should have been interviewed for that, our business has a far superior product/customer service/etc.”?

If you feel like the best-kept secret in your industry, and you want to stop communicating one-to-some and start sending your message to thousands, it’s time you had a look at generating your own publicity.

Let me share a few best-kept secrets that only PR pros know: Continue reading →