I recently spent the day with the amazing team from the RedKite Foundation discussing social media strategy. Yes… a blatant plug, but they deserve it!
We covered a lot of ground, but their CEO, Jenni Seton posed a very interesting question that I felt was worth exploring. The question went along the lines of figuring out how to remain relevant in a time when people tend to be narrow-casting. » Read more: Never be Narrow-Casted Again
Your image in the marketplace determines how people respond to your brand and creating the right first impression is vital to attracting long term customers.
A business image is made up of three main areas – your visual image, your sensory image and your subliminal image. Together these combine to produce the ‘feeling’ of doing business with your organisation. What kind of feeling do you want your business to convey - trustworthy, dynamic, modern, traditional, fast or caring for example? » Read more: If Image is Everything – How do You Look?
Many years of experience with my business and many of my clients has proven to me that marketing when you are happy reaps more rewards and saves you more money than if you marketed your business when you are unhappy.
Let’s look at what can happen if you market your business on a "low" or in a situation of desperation or stress, compared to when you market your business when you are happier. » Read more: Why You Should Only Market Your Business when You are Happy
Another 5 great marketing tips for you to start implementing each day of the week.
Monday: Add a newsletter subscribe function to your website to kick start your database. Choose a double opt in, that is, once people subscribe they are sent an email to confirm. » Read more: Weekly Marketing Tips: Website, Forums & Charities
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