‘General Business’ category

Marketing Your Small Business for Dummies

August 1st, 2011 by Amanda Rose

Attract customers and ensure the ongoing success if your small business with this no-nonsense guide. Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share.

Small-business guru, Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

You can purchase Small Business Marketing for Dummies here.

10 Steps to Strategic Networking

September 21st, 2010 by Amanda Rose

No-one attends a networking function to be “social” regardless of what they say. Networking is a business development activity full stop.

Of course, this means that everything you do should be strategic and done correctly. Here are 10 steps to ensure you are networking strategically for your business and in the most effective way possible. » Read more: 10 Steps to Strategic Networking

What’s in a Business Name?

July 25th, 2010 by Tony Eades

So you’re thinking of starting a business?  You’ve probably got a great idea, an exciting product or a service that your going to provide – the foundations of any good business, but what are you going to call it?

Like many start-up businesses you may consider mixing your name with your partner’s name and come up with something like Jotom or Bevmax.  Although that may mean something to you (and your partner) it says very little to your customers.  Your business name should communicate what you ‘do’ or ‘how’ you do it. » Read more: What’s in a Business Name?

How to Be Happy Running Your Own Small Business

May 21st, 2010 by Amanda Rose

Running your own small business can be wonderful, although it can also be very overwhelming, stressful and tiring. Often we get distracted by the many different “hats” we must wear, and don’t find the time to stop and assess whether we are happy, and if not why and how to fix it.

If the passion you once had for starting a small business is running low, then you are probably trying to “do it all” which may eventually leave you feeling drained and possibly very unhappy – questioning whether you should continue on in business.

» Read more: How to Be Happy Running Your Own Small Business

The One Page Strategic Plan for Your Business

April 22nd, 2010 by Amanda Rose

Recently at a meeting of fellow business owners, Peter from the Linked Training Group shared with us all a free template of a "one page business plan" in which his business has been following. This is something so many of our readers have asked for so I checked it out and was quite impressed.

You still have to put in the work although the end result is something that is clear, succinct and you can place it on the wall of your office to be reminded every day of where you and your business is headed. » Read more: The One Page Strategic Plan for Your Business