So you’re thinking of starting a business? You’ve probably got a great idea, an exciting product or a service that your going to provide – the foundations of any good business, but what are you going to call it?
Like many start-up businesses you may consider mixing your name with your partner’s name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner) it says very little to your customers. Your business name should communicate what you ‘do’ or ‘how’ you do it. » Read more: What’s in a Business Name?













