‘General Business’ category

What’s in a Business Name?

July 25th, 2010 by Tony Eades

So you’re thinking of starting a business?  You’ve probably got a great idea, an exciting product or a service that your going to provide – the foundations of any good business, but what are you going to call it?

Like many start-up businesses you may consider mixing your name with your partner’s name and come up with something like Jotom or Bevmax.  Although that may mean something to you (and your partner) it says very little to your customers.  Your business name should communicate what you ‘do’ or ‘how’ you do it. » Read more: What’s in a Business Name?

How to Be Happy Running Your Own Small Business

May 21st, 2010 by Amanda Rose

Running your own small business can be wonderful, although it can also be very overwhelming, stressful and tiring. Often we get distracted by the many different “hats” we must wear, and don’t find the time to stop and assess whether we are happy, and if not why and how to fix it.

If the passion you once had for starting a small business is running low, then you are probably trying to “do it all” which may eventually leave you feeling drained and possibly very unhappy – questioning whether you should continue on in business.

» Read more: How to Be Happy Running Your Own Small Business

The One Page Strategic Plan for Your Business

April 22nd, 2010 by Amanda Rose

Recently at a meeting of fellow business owners, Peter from the Linked Training Group shared with us all a free template of a "one page business plan" in which his business has been following. This is something so many of our readers have asked for so I checked it out and was quite impressed.

You still have to put in the work although the end result is something that is clear, succinct and you can place it on the wall of your office to be reminded every day of where you and your business is headed. » Read more: The One Page Strategic Plan for Your Business

5 Business Tips for Competing and Succeeding in Today’s Marketplace

March 26th, 2010 by William Willems

During the last few years the job market receded, giving a growing number of former corporate employees the opportunity to strike out on their own. For many this is new ground, one where’s it’s essential to hit the ground running with a successful business model straight away.

 Here are some tips to help maximize long-term success, stand out from the crowd and minimize potential financial risks: » Read more: 5 Business Tips for Competing and Succeeding in Today’s Marketplace

The Flesh and Bones of Effective Business Writing

February 11th, 2010 by Sheryl Allen

I recently heard indigenous poet Samuel Wagan Watson remark: “I have plenty of flesh for my poem, but no bones”.

It’s an apt description that translates perfectly into successful writing for direct marketing of your business.

A strong promotional piece shapes the meaty information (the flesh) over a carefully constructed framework (the bones).

» Read more: The Flesh and Bones of Effective Business Writing