‘Design & Printing’ category

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Stop wasting your Design Dollars – Great Tips on Dealing with Graphic Designers

August 16th, 2011 by Amanda Rose

Podcast: Play in new window | Download (Duration: 13:57 — 6.4MB) | Embed

Too many clients are wasting their precious design budgets by not starting the design process correctly.

The first and most vital step in the design process is to produce a well thought out brief and give it to your designer at the beginning of a project. Doing this will produce a win-win result for both client and designer, as clear guidelines are in place before a project commences.

Just as a builder needs architectural plans to build a house, a creative designer requires an informative brief to produce an effective visual solution. » Read more: Stop wasting your Design Dollars – Great Tips on Dealing with Graphic Designers

Your Business Bucket List for 2011

November 6th, 2010 by Tony Eades

In the 2007 movie The Bucket List, corporate billionaire Edward Cole and working class mechanic Carter Chambers meet in hospital and decide to do the things they’ve always wanted to do before they die. So why not take the same approach to your business and prepare your ‘Business Bucket List’?  » Read more: Your Business Bucket List for 2011

If Image is Everything – How do You Look?

August 12th, 2010 by Tony Eades

Your image in the marketplace determines how people respond to your brand and creating the right first impression is vital to attracting long term customers.

A business image is made up of three main areas – your visual image, your sensory image and your subliminal image.  Together these combine to produce the ‘feeling’ of doing business with your organisation.  What kind of feeling do you want your business to convey - trustworthy, dynamic, modern, traditional, fast or caring for example? » Read more: If Image is Everything – How do You Look?

What’s in a Business Name?

July 25th, 2010 by Tony Eades

So you’re thinking of starting a business?  You’ve probably got a great idea, an exciting product or a service that your going to provide – the foundations of any good business, but what are you going to call it?

Like many start-up businesses you may consider mixing your name with your partner’s name and come up with something like Jotom or Bevmax.  Although that may mean something to you (and your partner) it says very little to your customers.  Your business name should communicate what you ‘do’ or ‘how’ you do it. » Read more: What’s in a Business Name?

How to Find the Right Printer for Your Business – How to Tell the Good from the Bad?

April 8th, 2010 by Diana Paton

Pick up the yellow pages, or type “printing” on-line and you will find a multitude of companies vying for your business.  How do you know which one to choose.

Amongst the lists of printers there will be some who are really good printers who provide good quality print jobs at a reasonable cost, then there are others whose quality and price is questionable.  How to tell the good from the bad? » Read more: How to Find the Right Printer for Your Business – How to Tell the Good from the Bad?