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‘Design & Printing’ category

If Image is Everything – How do You Look?

August 12th, 2010 by Tony Eades

Your image in the marketplace determines how people respond to your brand and creating the right first impression is vital to attracting long term customers.

A business image is made up of three main areas – your visual image, your sensory image and your subliminal image. Together these combine to produce the ‘feeling’ of doing business with your organisation. What kind of feeling do you want your business to convey - trustworthy, dynamic, modern, traditional, fast or caring for example? » Read more: If Image is Everything – How do You Look?

What’s in a Business Name?

July 25th, 2010 by Tony Eades

So you’re thinking of starting a business? You’ve probably got a great idea, an exciting product or a service that your going to provide – the foundations of any good business, but what are you going to call it?

Like many start-up businesses you may consider mixing your name with your partner’s name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner) it says very little to your customers. Your business name should communicate what you ‘do’ or ‘how’ you do it. » Read more: What’s in a Business Name?

How to Find the Right Printer for Your Business – How to Tell the Good from the Bad?

April 8th, 2010 by Diana Paton

Pick up the yellow pages, or type “printing” on-line and you will find a multitude of companies vying for your business. How do you know which one to choose.

Amongst the lists of printers there will be some who are really good printers who provide good quality print jobs at a reasonable cost, then there are others whose quality and price is questionable. How to tell the good from the bad? » Read more: How to Find the Right Printer for Your Business – How to Tell the Good from the Bad?

What Website Companies Don’t (want to) Tell You

October 30th, 2009 by Amanda Rose

Being informed before having a website done will ensure your website is created for your particular market and to be a successful marketing tool and not just a pretty online brochure.

Before Visiting the Website Company

What is your product/service?
Do you want to grow over the next 5 years and add to your offering?
Who are your target markets?
Do you know what your competitors are doing and what their websites look like?
Do you have an idea on how you want the website to look?
Do you have examples of other websites you like?
Do you want a subscribe function? articles section? Or specials page?
How often do you need to or want to update your website?

Design Options & Edits

Is the company website designers or developers – or both? Ideally you want both. This will enable you to have a professional design and also an effective build.

Marketing for a Start Up Business

October 2nd, 2009 by Amanda Rose

So you have an idea for a business – here is a quick guide to get you thinking on some small business marketing tips you need to know, to get that idea out and into the marketplace.