I subscribe to The Web Showroom blog and can't get enough of what they have to say. The latest instalment is an article on whether your website visitors are contacting your business and if not, what you can do to fix that. See below what David Lawrence has to say.
I was working with a client last week who didn't want us to put their phone number and address in prominent places on their website. They felt that "if a customer wants to contact me, they will find my contact page". There are certainly websites where this approach is appropriate, but the chances are that if your website needs to generate leads for your business then settling for a simple contact page is probably not going to do the job.
For a lead generation website my advice is simple, you shouldn't be afraid to heavily promote the various ways that website visitors can contact you. A good case study in this area is our own website. By clicking through our site you will see we have saturated it with contact details and calls to action. These include:
- A phone number on the top right of every page
- A phone number as part of the main call to action on the homepage
- A 'quick' contact form on every page of our website
- A standard contact page which is referred to throughout the website content
- Most pages ending with a phone number (1800 981 442) or a link to contact us
We don't do this because we think our site visitors won't know how to find the 'Contact' page within our site navigation. Rather, we take this approach because we want to make contacting us as easy as possible and to make sure it happens as frequently as possible. Different visitors will prefer different contact methods. Put simply, the more options we give people, the more leads we receive. The more often they are asked to contact us, the more likely it is that they will.
I ask you the following question - are you speaking with as many of your website visitors as possible? Or are you expecting clients to work a little bit harder to become a genuine prospect?
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