Whether you are a tradesman, florist, accountant or lawyer, if you choose to advertise your services and products here are some things to keep in mind.
- Don’t try and sell everything at once: if you have 5 or 100 products of services, don’t list them all
in your ad. Pick 1 or 2 and focus just on that. - Run more than 1 ad over a few weeks or months. Not only will you get your ads at a discount
you will come across as an established business and not a one hit wonder. - Don’t forget contact details! Your phone number, email and website address.
- Support your ad. This may include having a copy of the ad on your website, or you may choose
to do a letterbox drop or a direct mail out on the same topic as the ads you run in the
paper/magazine. Here is where you can add more details. - To test whether the ad worked you will need to track its success. This is done by asking all new
clients where did they hear about you and make a note in a spreadsheet or a piece of paper. - Have a call to action in your ad. This is a simple as asking people to call for a free quote,
offering 15% off any orders in the next month or something else specific to your business.
Follow these basic steps when advertising your business and you will have a better chance of
success.
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