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Too many clients are wasting their precious design budgets by not starting the design process correctly.

The first and most vital step in the design process is to produce a well thought out brief and give it to your designer at the beginning of a project. Doing this will produce a win-win result for both client and designer, as clear guidelines are in place before a project commences.

Just as a builder needs architectural plans to build a house, a creative designer requires an informative brief to produce an effective visual solution. Continue reading →