Every effective website has a mission. Something it needs to achieve above all else. Even if your website mission is not formally understood, or often discussed, it still exists. Generally, your website mission is the measure by which you will decide whether your website is a success or a failure.
A website mission can be anything, but for most Australian businesses it will fall into one or more of the following categories: Continue reading
No-one attends a networking function to be “social” regardless of what they say. Networking is a business development activity full stop.
Of course, this means that everything you do should be strategic and done correctly. Here are 10 steps to ensure you are networking strategically for your business and in the most effective way possible. Continue reading
Have you ever found yourself thinking, ‘I’m in the wrong job’ after being presented with your Accountant’s fees for your year-end tax work? You are not alone! Many small businesses fail to see value in the amount they spend with their Accountant. To minimise unnecessary accounting fees for year-end tax work, and maximise the value of working with your Accountant, follow my top five tips. Continue reading