Given the rapid pace with which things change on the internet, it is not uncommon for techniques or devices that were once regarded as best practice to quickly move to being considered worst practice. Outlined below are examples that we believe in the vast majority of cases will decrease, rather than increase, a website's chance of success: Continue reading
I can across this blog by Alison Green called 'Ask a Manager' which has great advice covering people in a job, applying for a job and those managing people.
So if you're not sure what the hell your manager is thinking, or how to ask for a raise, or whether you might be in danger of getting fired, or how to act in a second interview ... ask away.
I recently spent the day with the amazing team from the RedKite Foundation discussing social media strategy. Yes… a blatant plug, but they deserve it!
We covered a lot of ground, but their CEO, Jenni Seton posed a very interesting question that I felt was worth exploring. The question went along the lines of figuring out how to remain relevant in a time when people tend to be narrow-casting. Continue reading
Your image in the marketplace determines how people respond to your brand and creating the right first impression is vital to attracting long term customers.
A business image is made up of three main areas – your visual image, your sensory image and your subliminal image. Together these combine to produce the ‘feeling’ of doing business with your organisation. What kind of feeling do you want your business to convey - trustworthy, dynamic, modern, traditional, fast or caring for example? Continue reading
