During the last few years the job market receded, giving a growing number of former corporate employees the opportunity to strike out on their own. For many this is new ground, one where’s it’s essential to hit the ground running with a successful business model straight away.
Here are some tips to help maximize long-term success, stand out from the crowd and minimize potential financial risks: Continue reading
Last week we detailed several reasons for a business to develop a Facebook Fan Page. With over 350 million ACTIVE users on Facebook at any given moment, you can imagine that the potential to tap into this market is enormous.
But I often consult to clients who have either been advised or started a Facebook page and then wondered why it hasn’t worked. Continue reading
You cant talk marketing at the moment without mentioning the “F” word. And by that I mean Facebook.
The vast majority of people – over 70% in fact – maintain a presence on Facebook, and now if you have a business, you should consider creating a Fan Page. So what’s a Fan Page? Facebook originally created Fan Pages to allow celebrities and large corporations to connect with more people. After all, your personal profile only allows you to connect to 5,000 of your closest friends! However ‘stars’ like Ashton Kutcher and Kevin Rudd have hundreds and thousands of followers.
Here are some pros and cons for creating a Fan Page: Continue reading
We’ve all heard the saying that ‘cashflow is king’, so how do we get it flowing?
Managing cashflow is imperative to small business and a daily challenge to most. The money coming in to your business doesn’t always keep up with the money going out of your business; in other words, there are cash flow problems. Even profitable businesses can face bankruptcy if they don’t manage their cashflow.
Here are 5 hot tips to help you manage your cash in-flows Continue reading
Ever sat in the Doctor’s waiting room, flicked through a magazine, spotted a competitor quoted in a feature and thought, “I should have been interviewed for that, our business has a far superior product/customer service/etc.”?
If you feel like the best-kept secret in your industry, and you want to stop communicating one-to-some and start sending your message to thousands, it’s time you had a look at generating your own publicity.
Let me share a few best-kept secrets that only PR pros know: Continue reading