Another 5 great marketing tips for you to start implementing each day of the week.
Monday: Add a newsletter subscribe function to your website to kick start your database. Choose a double opt in, that is, once people subscribe they are sent an email to confirm. » Read more: Weekly Marketing Tips: Website, Forums & Charities
This article is what you should know about your business before pitching your story to a journalist (that no one else will tell you).
There are a lot of reasons why people want to hear about your business, and they are all about those people – not you.
Praise is one of the most readily available, yet under-used HR approaches in a manager’s toolkit. It is often said that ‘praise is a far more powerful motivator than pay’. This is interesting, as a study across multiple organisations (Rewick & Lawler), ranked praise 15th as a staff motivator, behind pay (ranked 12th). Although praise has potential to be a
top motivator, it clearly is not being done effectively. » Read more: The Power of Praise – Tips on Motivating your Staff
Another great set of marketing tips you can apply to your business now!
1. Create a press release for your business and add something different. Check out our post on How to Promote your Business using PR for some tips.
2. Ask your clients to refer you to someone. This sounds so simple doesn't it? But I bet you haven't done it yet! You will be surprised how well this works. » Read more: Weekly Marketing Tips: Direct Marketing, Testimonials, PR and more
How can you shine a light on your business without spending vast sums of money on advertising? Well, a good way to build your brand awareness is through Public Relations, by getting free editorials on your business. The advantage of editorials is that they cost less and are more credible and engaging than adverts as they are under the by line of the journalist. » Read more: How to Promote Your Business in the Media using PR
